Guinness Ghana sources 52 % of its raw materials locally, with a goal of 75 % by 2026.

From Local Soil to Shared Success

Building stronger communities starts with responsible sourcing. We partner with local farmers and suppliers to create sustainable livelihoods while securing quality ingredients for our brews. Through training, fair practices, and long-term partnerships, we’re empowering Ghanaian agriculture and contributing to economic growth across the value chain.

Local Sourcing Programmes

  • Partnering with 20,000 smallholder farmers across Northern, Upper East & Brong Ahafo regions.
  • Supported by the USAID ADVANCE and MoFA initiatives for sorghum farming.
  • Provides training, inputs, and guaranteed off-take contracts.

Economic Impact 2023

  • GHS 48 million paid to local farmers for raw materials.
  • Average farmer income rose by 35 % since programme start.
  • 12 local aggregators and SMEs integrated into the value chain.