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Growth that Matters

Our success is measured not just in bottles sold, but in lives transformed and communities strengthened. At Guinness Ghana, our strategic pillars form the foundation of responsible growth—driving innovation, fostering partnerships, and creating opportunities that ripple across the nation. This is how we’re brewing a better future, together.

Our Strategic Pillars

Grow Core Brands
Sustain Guinness, Malta Guinness, and Orijin as leading categories through consistent innovation and marketing.
Drive Local Sourcing & Value Creation
Empower 20,000 smallholder farmers through sorghum and cassava value chains
Champion Sustainability
Achieve 100% renewable energy by 2030; reduce water usage per hectolitre by 25%.
Digitize and Modernize Operations
Invest in automation, data analytics, and digital distribution.
Develop People & Culture
Build an inclusive, agile, and performance-driven organization.

Market Share Snapshot (FY2023)

72%

of stout market share

63%

of malt beverage category

40%

in herbal-infused alcoholic drinks

Growth Outlook

Guinness Ghana is focused on building a modern, diversified beverage business anchored in Ghanaian pride and strengthened by Castel Group’s pan-African reach. The goal is sustainable growth, driven by consistent quality and innovation.